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Opportunities for using social media to your
advantage
1. Let your best customers be your evangelists.
2. Find out what your customers really want,
let them help you build the product.
3. Find out what matters to them and create a
great user experience.
4. Increase your page views and engage users
to participate and spend more time on your site.
It is not about having a blog,
or using twitter or any of those technologies that are constantly being talked
about. The only thing that matters is your customers are probably online
and could be talking about you, you have to host or join the conversations.
For applications that will increase your bottom line think great customer
service, not marketing at your customers.

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